MIT Enterprise Forum of NYC Presents: Hyperlocal News: A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market

By Brandon Perkins − February 22, 2011

With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?

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The Business of Film: For Love of Money or For the Power of Love (Avatar vs Crazy Heart)

By Mark Monchek − January 25, 2010

Why am I writing about a film in a blog about business? Because this is also a story about the movie business. Lately the film business is more about business than film. As Avatar, a cynical, fake spiritual blockbuster threatens to become the highest grossing movie of all time, Crazy Heart is the underdog movie that almost didn’t get made. Crazy Heart was plucked from the scrap heap by the love of its producers, directors, writers and Bridges, who took a serious pay cut to make the movie. And Jeff Berg, an agent, who’s only supposed to care about money, cared enough to make a small film and make it big.

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Paid to Tweet?

By Rich Jones − September 11, 2009

Turn your prowess with Facebook and Twitter into your next career!

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Social Media, Distilled

By Rich Jones − September 09, 2009

This video breaks down the social media “trend” with some astonishing facts and figures.

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Using High-Tech to Create High-Touch

By Mark Monchek − September 02, 2009

SendOutCards.com is Building Community, One Card at a Time.

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