Why am I writing about a film in a blog about business? Because this is also a story about the movie business. Lately the film business is more about business than film. As Avatar, a cynical, fake spiritual blockbuster threatens to become the highest grossing movie of all time, Crazy Heart is the underdog movie that almost didn’t get made. Crazy Heart was plucked from the scrap heap by the love of its producers, directors, writers and Bridges, who took a serious pay cut to make the movie. And Jeff Berg, an agent, who’s only supposed to care about money, cared enough to make a small film and make it big.